Client
- Clorinda Antinori
Services
- Branding
- Strategy
- Art direction
- Website design
- Website development
Crafted in Tuscany, designed for the American dreamer
Clorinda Antinori is a family-owned brand that combines centuries of Italian craftsmanship with modern sensibility. We developed a brand identity and digital experience that capture the romance of Tuscany and the sophistication of their brick-and-mortar stores located across the United States. Tailored for a discerning, hard-working audience seeking quality and timeless style, the new brand system highlights heritage, exceptional craft, and understated elegance.
Branding
To evolve Clorinda Antinori’s brand and website, we developed a refined voice and visual system that celebrates their heritage and family collaboration. Drawing inspiration from their family crest, we established a regal yet adaptable typographic system that combines bold, recognizable elements with delicate details evocative of Italian heritage. The type strikes a balance between formality and the charm of signage encountered on leisurely travels through Italy.
Site Design
The site design invites users to explore the intricate details of each product, fostering a slower, more thoughtful browsing experience—much like wandering through their intimate stores.